I am a sociable human being. Let me clarify. I would rather pick up the phone and call someone than have a two hour texting extravaganza.

Don’t get me wrong technology has its perks. Being able to chat with friends while updating my status and finishing a presentation is convenient, but what are we getting out of it?

What has more impact: a number of likes on a post or the fact that the local barista wrote “Smile 🙂” on your disposable coffee cup?

The smallest human touch of thoughtfulness means so much because it is just that, human. A cell phone won’t spark a memory, bringing you back to a high school dance, but smelling a perfume in a quaint boutique might. There is something to be said for experiencing life firsthand.

In a world where technology reigns, how can a brand connect to their audience?

Am I saying boycott technology? No. Embrace technology and capitalize on all it has to offer. Just keep in mind that behind the screen is a sociable human being. There is intangible value in giving your audience an engaging experience, one that forms a connection and even moreso, a lasting one.

It isn’t the technology that is mobile. It is the people.